THE DROP 104.7
Something special is happening in Colorado media.
We’re making waves—and not just sound waves—by redefining how public media serves and connects with our communities.
For Coloradans seeking old-school crate classics, fresh new vibes, and the state’s most promising independent artists, there's a home on Denver’s 104.7 FM: THE DROP, The People’s Station for R&B and Hip Hop.
As part of Rocky Mountain Public Media, THE DROP is one of only six “urban alternative” public radio stations in the country. More than just a music station, it’s a space for discovery, connection, and community—a true reflection of Colorado’s diverse and evolving soundscape.
THE DROP 104.7 Billboard Campaign This campaign spotlighted Denver’s Urban Alternative station, THE DROP 104.7, with bold, eye-catching billboards placed throughout Denver and surrounding areas. Designed to amplify the station’s presence and connect with diverse communities across the city, the campaign celebrated THE DROP’s unique voice, sound, and cultural impact.
THE DROP 104.7 – Community Powered Campaign This campaign was designed to unite communities across Colorado under the message that THE DROP is powered by the people it serves. With a focus on connection, representation, and cultural pride, the Community Powered campaign highlighted the station’s deep roots in community storytelling, music, and engagement—showing that THE DROP isn’t just for the community, it is the community.
THE DROP 104.7 – Example Billboards. These billboards were part of THE DROP’s brand awareness campaign, designed to reflect the station’s commitment to representing and uplifting the voices of Colorado’s diverse communities. Bold visuals and messaging emphasized that THE DROP is driven by the culture, stories, and energy of the people it serves.
THE DROP 104.7 – Exclusive Coach’s Jacket This custom coach’s jacket was designed exclusively for THE DROP 104.7 crew and team members. More than just outerwear, it serves as a symbol of pride, unity, and the station’s bold identity. The design reflects THE DROP’s urban alternative vibe and commitment to community, making it both functional and meaningful for those behind the movement.
Here are a few eye-catching, on-brand social post ideas for THE DROP 104.7, designed to grab attention, reflect the station’s vibe, and encourage engagement.
THE DROP 104.7 Vehicle Wrap Design
Inaugural Block Party
Alternate Poster
2nd Annual Block Party
3rd Annual Block Party
4th Annual Block Party
